About Roboclean


Ihlas Ev Aletleri Imalat Sanayi ve Ticaret A.S. (IHEVA) is one of the subsidiary company of Ihlas Holding A.S. and located in Istanbul, Turkey. It established in 1975. Since then, it has introduced its customers to a wide variety of small household appliances that not only make their lives easier and healthier, but that have also helped them meet their basic needs. Thanks to its highly-skilled technical personnel, IHEVA continues its successful operations at two facilities located in the Beylikdüzü Organized Industrial Zone, Istanbul. The facilities house the company’s manufacturing plants: Cleaning Robots Plant, the Instant Water Heaters and Reverse Osmosis Plant, Small Home Appliances Plant and the Plastic Injection Mould Facility.
Ihlas Holding laid its first foundation with the establishment of the Türkiye Newspaper in 1970. The subsidiaries of the Group from different sectors were gathered under a holding structure in 1993.

Ihlas Holding is currently active in an array of sectors including media, manufacturing/ marketing, construction, health, education and real estate investment. The Group has managed to establish a very extensive distribution network introducing Ihlas- brand products to over 20 million households.

IHEVA specializes in the production of a variety of household products, including cleaning robots, reverse osmosis water treatment systems, water heaters, and electronic scales. Since the company sells the vast majority of its products through door-to-door sales rather than through direct sales, and IHEVA is a market leader in the sales of many of these products and is responsible for a significant portion of domestic consumer demand. IHEVA markets its products under the brand names of Aura, Aura Cleanmax, Aura Roboclean, Aura Cebilon, Aura QVac, and Aura Wdry.
IHEVA distributes its products to its domestic customers by utilizing the extensive dealer network and sales channels, a company that puts customer satisfaction first. IHEVA has completed the plans it had initiated for ensuring that its products comply with various national and international quality standards, such as TSE, SGS, TUV, KEMA KEUR, UL and NSF.IHEVA has always made consistent efforts to ensure that its products comply with all relevant CE basic standards (safety, health, human and environmental protection) and continues its production operations in full-compliance with these essential requirements. IHEVA has also become a member of the Water Quality Association (WQA).
IHEVA has exporting its products to 45 different countries in Asia, Europe, Middle East, Africa and America regions.

IHEVA’s stocks have been traded on the Istanbul Stock Exchange (ISE) since September 26, 1996, with the company’s free float rate standing at 74.83 percent at year-end 2012. IHEVA shares have been listed on the ISE National 100 Index since October 1, 2007. IHEVA has been listed on the ISE Corporate Governance Index (XKURY) since December 29, 2010.
JCR-ER Eurasia Rating evaluated the corporate governance practices of IHEVA within the scope of the rules and regulations issued by the Capital Markets Board of Turkey (CMB) and published the results by issuing a press release on September 27, 2012. In its report, the JCR-ER Eurasia Rating determined that IHEVA’s general compliance level with corporate governance principles is 7.68 out of 10.

IHEVA strives to transform itself into an industrial corporation that can meet the challenges of the 21st century head on and that can engage in production through the use of modern supply and automation systems, becoming a market leader in every product it produces. One of the most important targets of the company is to become one of Turkey’s leading industrial organizations that has proven customer satisfaction in quality and speed and that has made a difference in design, production, marketing, and after-sales services.